The article analyzes the possibility of using the cross-cultural communication theoretical foundations as a tool for travel services personalization. In particular, the application of Hofstede theory for the analysis of German culture and the role of stereotypes in the tourism industry are discussed.

Лоза Д.А. (науч. рук. Шастина Г.Н.) Cross-cultural communication as a tool for tourism personalization // Сборник тезисов докладов конгресса молодых ученых. Электронное издание. – СПб: Университет ИТМО, [2020]. URL: https://kmu.itmo.ru/digests/article/4764