The concept of "zero waste life", under the auspices of which stores are opened without packaging, fully meets the trends that have become increasingly influential in retail in recent years: conscious consumption, popularity of healthy and dietary food, and farm products.

Гордеева А.О. (науч. рук. Тишукова Н.А.) Marketing research of the prospects for the establishment of the zero-waste shop // Сборник тезисов докладов конгресса молодых ученых. Электронное издание. – СПб: Университет ИТМО, [2019]. URL: https://kmu.itmo.ru/digests/article/2649