In the article authors conduct a research on brand communication on YouTube. Authors classify different ways of presenting video content to the viewers, various types of these videos and, furthermore. As the result authors advice for building strong communication strategy for companies.
Горбатенко В.Ю., Хакимова Л.Р. (науч. рук. Тишукова Н.А.) Brand Communication Strategy via YouTube // Сборник тезисов докладов конгресса молодых ученых. Электронное издание. – СПб: Университет ИТМО, [2019]. URL: https://kmu.itmo.ru/digests/article/2154