The digital economy is the main driver of growth in the 21st century, but differences in infrastructure, regulatory fragmentation, limited financing for small and medium-sized businesses, and cybersecurity risks make it harder for e-commerce to grow in a way that includes everyone, especially in emerging markets. This study proposes a cohesive Public–Private Partnership (PPP) framework that harmonizes public governance with private innovation to develop resilient digital ecosystems. The model improves competitiveness, institutional coordination, and SME performance by focusing on co-invested infrastructure, innovation hubs, and regulatory sandboxes.

Аюб Ф. (науч. рук. Николаев А.С.) Public–private partnerships in e-commerce and innovation development // Сборник тезисов докладов конгресса молодых ученых. Электронное издание. – СПб: Университет ИТМО, [2026]. URL: https://kmu.itmo.ru/digests/article/16756